COSMOSS by Kate Moss

Despite her global recognition as a supermodel, Kate Moss has largely remained the face of other brands – until now. I was commissioned to develop the brand story, brand voice, and topline messaging for the early 2023 launch of COSMOSS by Kate Moss. The challenge was to give a distinct personality to a new, unique brand by someone so visible, yet so private and unknown – all whilst respecting her emotional connection to and personal motivations for launching the brand.