Hi! I’m Rebecca.
I’m a brand consultant, content strategist, editor and writer.
I help fashion and lifestyle brands communicate what they do and why they do it.
Sometimes, that’s about writing words that reflect a brand’s values, personality and business goals. Other times, it’s about guidelines and a framework that helps keep their communications on the right track.
Have something to say, but not quite sure what it is, or how to say it ‘properly’?
Need headlines, handbooks, descriptions, or captions?
That’s what I’m here for.
My background
I started my career in print magazines, working at FASHION, Canada’s top fashion title, before switching over to the ‘other’ side: digital media and e-commerce (first in Canada, then in London, UK).
Now, nearly 15 years later, as smartphones and social media have revolutionised how we shop and engage with content, I help brands:
Figure out who they are – then create content that reflects this
Figure out their business and marketing priorities – then create content that reflects this
Figure out what content they do and don’t need – then create content that reflects this
I can help with everything from branding and tone of voice guidelines to creative and content strategy, production and copywriting.
I have done this for former employers (NET-A-PORTER, THE OUTNET, Victoria Beckham Limited, Aritzia) and on a consultancy basis (Louis Vuitton, IKEA, COSMOSS by Kate Moss, Swarovski, Nicholas Kirkwood, Urban Junkies, Olivela, The Sleep Shirt and lots more).
I still write editorial features, too.
Those commissions are always appreciated and welcome.
